Clippers Cut a Wide Swath Making Political Campaign Videos Go Viral

When Andrew Lawrence begins his night shift, he powers on his monitor to sift through Fox News’ evening programming.

He and his small team at Media Matters for America, the liberal nonprofit media watchdog group, spend hours each day glued to their screens, scanning cable shows, livestreams and congressional hearings for political moments they can clip, post on social media and call out as absurd.

“We watch Fox News so you don’t have to,” Mr. Lawrence said.

The slog seems to be paying off. His video posts are often viewed millions of times.

Clipping political gaffes was once more of a pastime for amateur political obsessives. Now, professionals have stepped in and supercharged the political discourse, flooding platforms like X and TikTok with cuttingly captioned video snippets, often publishing edited clips within minutes or even seconds.

Despite concerns that the most-watched clips often omit crucial context, sometimes by design, clippers have amassed tens of millions of views, forcing candidates to pay attention — and to watch their words.

More so than ever before, clipping has been embraced by both official Democratic and Republican campaign committees that have exploited the reach of real-time clips and even outdone their independent predecessors.