Is Broadway facing a bonanza or a blood bath?
The next two months are jam-packed with new productions — 18 are scheduled to open in March and April — while the industry is still struggling to adapt to the new, and more challenging, realities of a postpandemic theater era.
For potential ticket buyers, there will be a dizzying array of options. In early April, about 38 shows should be running on Broadway (the exact number depends on unexpected closings or openings between now and then).
“From a consumer point of view, we’re excited about the amount of choice there is on Broadway,” said Deeksha Gaur, the executive director of TDF, the nonprofit that runs the discount TKTS booths. Anticipating that bewildered tourists will need help figuring out what shows to see, TDF is already dispatching red-jacketed staffers to preview performances and updating a sprawling cheat sheet as the employees brace for questions on what the new shows are about and who is in them.
But the density of late-season openings — 11 plays and musicals over a nine-day stretch in late April — has producers and investors worried about how those shows will find enough ticket buyers to survive.
“On the one hand, how incredible that our industry perseveres, and that there is so much new work on Broadway,” said Rachel Sussman, one of the lead producers of “Suffs,” a musical about women’s suffrage that is opening in mid-April.
“On the other hand,” Sussman added, “we’re still recovering from the pandemic, and audiences are not back in full force, so there is industrywide anxiety about whether we have the audience to sustain all of these shows. It’s one of those things that only time will tell.”
